Book Selections

Reading is to the mind what exercise is to the body. If you want to get ahead, you must read things that give you new ideas and insights, not merely things that confirm what you already know. Dedicate yourself to lifelong reading. With knowledge, and the skills that come from applying that knowledge, there is no limit to how far you can go. Becoming a proficient and persistent reader is the key to your future.

The following are books that we highly recommend to help you in your continuing personal and business development.

	The Magic Of Thinking Big Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and your family life, and your community. He proves that you don't need to be an intellectual or have innate talent to attain great success and satisfaction - - but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book give you those secrets!
	Seven Habits of Highly Effective People This business bestseller was first published in 1990 and has sold over 10 million copies. Steven Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both areas. He takes you through through a "paradigm shift" -- a change in perception and interpretation o how the world words. Covey takes you through this change, which affect how you perceive and act regarding productivity, time management, positive thinking, developing your proactive muscles, and much more.
	The Power of Charm The Power of Charm will give you proven ways to become more captivating -- and persuasive -- in any situation. With his trademark directness, Tracy shows readers what charm can do, and how they can use simple methods to immediately become more charming and dramatically improve their social lives and business relationships. By reading this book, you'll develop greater confindence and self-esteem and learn how to naturally create rhythm and harmony with others. It's a unique and powerful guide filled with proven techniques for making your dreams come true -- in business and in life!
	See You at the Top This revised and updated twenty-fifth anniversary edition stresses the importance of honesty, loyalty, faith, integrity, and strong personal character. "See You at the Top" emphasizes the value of a healthy self-image and shows how to build it. Personal goals are an essential part of any program for success. This important book tells you how to set -- and achieve -- those goals, and provides step-by-step instructions on how to change the way you think about yourself and your surroundings.
	The Leadership Challenge The leadership challenge addresses issues the author's have uncovered in research on ordinary people achieving individual standards of excellence. What they've discovered, is that leaderships is not the private reserve of a few charismatic men and women, but rather, it is people who make extraordinary things happen by liberating the leader within everyone. After explaining their concepts and methodology, the authors support their theories with case studies and recommended actions. A terrific book both in theory and content.
	Messages You need strong communication skills to survive. The better able you are to communicate with others, the happier and more successful you will be. Rewarding and lucrative careers, strong and lasting friendships, meaningful and satisfying romance all hang on this one uniquely human ability. Communication is a skill that can always be improved with good information and practice. Whatever your communication needs, this book offers you real tools you can use to express yourself well and relate to others effectively.
	The Power of Intuition In this groundbreaking book, based on twenty years of research, renowned scientist Gary Klein reveals the critical role intuition plays in decison making and explains how anyone at any level can develop the intuitive skills that lead to success. Rather than an untutored hunch that can't be trusted, intuition allows us to recognize patterns and other subtle cues that enable us to make the right decisions, a process that is a natural product of the experience we gain over time. The Power of Intuition outlines proven methods to recongnize, strengthen, and apply the intuitive decision-making skills so necessary in work and in life.
	Getting Things Done In today's world, yesterday's methods just don't work. Allen's premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective results and unleash our creative potential. From core principles to proven tricks, Getting Things Done will tranform the way you work and live, showing you how to pick up the pace without wearing yourself down. You'll learn how to apply the "do it, delegate it, defer it, drop it" rule to get your in box empty, plan and unstick projects, and overcome feelings of confusion, anxiety and being overwhelmed.
	What Are Your Goals? In What Are Your Goals?, author Gary Ryan Blair presents a holistic, integrated approach for defining what you desire in life. With penetrating, insightful, and pointed questions, Blair reveals a step-by-step pathway for all of us to experience a life filled with balanced goals and a strong sense of purpose. The wisdom and strength of these questions will empower you to take advantage of the opportunities that will be created through your answers.
	Rich Dad Poor Dad Personal-finance author and lecturer Robert Kiyosaki, lays out his philosophy behind his relationship with money. His book compellingly advocates for the type of "financial literacy" that's never taught in schools. Based on the principle that income-generating assets always provide healthier bottom-line results than even the best of traditional jobs, he explains how those assets can be acquired so that you can eventually quit your traditional job.
	Anatomy of a Business Plan All business owners, managers, intrapreneurs, entrepreneurs, and executives alike can use these proven business planning tehniques to move your business in the right direction. With this road-tested, step-by-step process for writing a business plan, owners and managers will develop polished, professional, and results-oriented plans from beginning to end. And, results mean money to fund your venture - from banks, venture capitalists, angel investors, and corporate coffers. Along with three complete business plans and ready-to-use forms, Anatomy of a Business Plan is your complete tool kit for business planning success.
	Becoming An Investor Becoming An Investor is specifically written for the novice investor seeking to establish a profitable portfolio. From evaluating risks and ratios to diversifying to improve you margin of safety, everything a beginning investor must know in in this book. Hupalo gives you practical knowledge and insight that will help you protect and grow your investment portfolio. This book is highly recommended and essential reading for anyone seriously considering entering today's volitile stock and bond markets.
	The ABC's Of Real Estate Investing Want to get rich through real estate? Then you need The ABC's Of Real Estate Investing. It's the definitive guide that will teach you how to find property, evaluate its worth, negotiate the deal and make money in the process. There are no "get rich quick" tricks in this book, just proven methods that deliver bottom-line profits and increased property values.
	Secrets Of Power Negotiating Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice: from beginning steps to critical final moves, how to recognize unethical tactics, key principles to the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles. You'll develop power and control over your ability to get what you want in all areas of your life.
	Weekend Entrepreneur This motivational book offers 101 great ideas for business that can be run on weekends or evenings. Whether you're a full-time worker, stay-at-home-parent, retiree, or just have a little time to spare, you can achieve your dream of owning a business. More than 100 creative and hardworking weekend entrepreneurs share their inspirational stories and their secrets for success. They offer insider information about what works ans what doesn't, how much time it takes, marketing tips, finding customers, and more. Plus, the authors offer you direct advice about how others can be successful in the same business along with valuable resources to help weekend entreprenuers achieve their goals.
	No B.S. Sales Success This book is about getting rich by becoming far better at the selling process than your competitors. Packed with both strategy and tactics, Dan Kennedy gives 13 "eternal truths" about selling, why you should "position" instead of prospect for sales, and how to structure a sale in six simple steps. This book is a must read for all marketing and sales professionals.
	Advertising Secrets of the Written Word If you want to learn how to write copy that sells, this is the book to get. Sugarman explains in a captivating way using many examples, the specific mechanics of how to craft winning sales pitches. The book gives you everything you need to get an immediate response to your direct marketing campaign; the writing, typeface, color of the envelope and much more. The techniques covered in this book are things you must know to write powerful Web site copy and Internet advertising.
	Ultimate Small Business Marketing Guide This book is packed wiht marketing tricks and secrets that will help you stay ahead of your competition, close more sales, win new customers, and get more repeat customers. It is filled with innovative, time-tested, and cost-effecive strategies that are easy to understand and put into practice. It has chapters on research, planning, customer service, advertising, Web site marketing, and much more.
	Finding Strength in Difficult Times In this classic book, world-renown pysychiatrist and author offers thoughtful advice for inspiration and motivation, for problems both large and seemingly small. This comforting book will help you find your inner strength in difficult times. The practical insights and sensitive reflections found in this book will become welcome guideposts as you make your way through life's treacherous turns, speed bumps, and numerous detours. This comforting book also includes finding strength in times of anger, lonliness, jealousy, and more.
	Happiness Matthieu Ricard is one of the world's most compelling voices on happiness. In this book he takes a revolutionary look at happiness that is deep and tremendously engaging. Drawing from works of fiction and poetry, contemporary western philosophy, Buddhist thought, current psychological and scientific research and personal experience, Ricard weaves an inspirational and forward looking account of how we can begin to rethink our realities in a fast moving modern world. This book is a groundbreaking guide to a happier life.
	Marketing 101 In this recently published book by one of the most successful intrepreneurs in the world. Trump University Marketing 101 will provide you with all the information and strategy you need to successfully market your products and services. No matter what you sell or how you sell it, whether you're running a small business or a major corporation, this comprehensive guide explains everything to know about marketing in today's business world. Don Sexton, Marketing Professor at Columbia University gives you real-world guidance that will enable you to implement the right tarctics immediately in your business to increase you sales, profits, cash flow, or ROI.
	Managing Customers as Investments Gupta and Lehmann teach you to think of customers as cash flows showing you how to calculate the real value of your customers. You'll see that long-term market share increases at faster rate when your customer retention rate increases. You'll learn how the value of customers provides a basis for marketing strategy; how the value of customers provides a basis for company valuation; how to focus your thinking a planning on the value of customers; and how to organize your business to implement customer strategies. If you've ever imagined that your business could have a 100 percent customer retention rate this is the book for you.
	Go It Alone This engaging and optimistic book shows that you don't need much capital or take risks to start a business. You'll learn to use the Internet to outsource almost every aspect of your business enabling you to concentrate and leverage your unique skills. Judson gives you strategies and techniques that are illustrated by case studies of successful businesses that will help you successfully market your business, set up the right fee structure, and customer management system. If you've always dreamed of owning your own business this book is a must read.
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